“Visage leverages technology in ways that the golf industry never has,” said David Chessler, CEO of GPS Industries, a Sarasota, Fla.-based technology company. The first Visage units are scheduled to ship by the end of March 2010. The system is priced based on fleet size with monthly rental fees ranging from $40 to $55 per vehicle,ĭepending on which of three Visage packages is chosen and the number of services enabled. Instead, they rent the equipment required and receive service and support as part of an annual commitment.
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“Visage is a cost-effective way to lower operating costs and attract more play by improving the golfer experience.”Ĭourses installing Visage are not required to purchase hardware or license software. “Course managers remain under pressure to operate more efficiently and grow revenues,” said Michel. Ability to limit golf car access to sensitive areas, reducing labor time and costs for mowing and staking.Real-time positioning keeps the golf shop aware of each group’s exact location, making marshals more effective and improving pace of play.Courses can use the same functionality to send weather alerts and promote sales, special offers and lessons. Golfers can also book tee times before leaving the course. This technology allows golfers to contact the grill or mobile beverage vehicles at any time, increasing the potential for additional snack and beverage orders and giving the course the opportunity to make available higher margin menu items. Improved two-way cellular communications that enable a course and golfer to be in contact at any point during a round of golf.Visage helps course managers increase revenues, lower operating expenses, manage their assets and improve customer satisfaction with tools that include: 3-D flyovers with audio (similar to network television coverage), tee-shot distance stats and scorecard and tournament management features that make it easy to keep up with scores of other players during a competitive event.Intuitive, touch-screen technology, 10.2-inch screen with 1000 nit brightness that automatically adjusts for changes in natural light and enhanced graphics of each hole.Visage, a joint development of Club Car and GPS Industries LLC, puts a robust set ofįeatures and benefits at the fingertips of golfers that include: “Visage broadens the role of the golf car by making it the delivery mechanism for tools and services that help courses operate more efficiently and make the game more enjoyable for their customers.” “For 50 years golf cars were simply considered a form of transportation,” said Gary Michel, president and CEO of Club Car. Visage utilizes a combination of cellular, wireless and Global Positioning System technologies to create what Club Car calls the “new face of customer experience.” Known as Visage, the system represents the golf car industry’s most extensive marriage of vehicle and technology to help course managers address critical revenue and expense needs while enhancing customer satisfaction. A golf car’s primary function is transportation, but equipped with the right technology its potential goes far beyond moving golfers and their equipment, according to Club Car, which has introduced golf’s first mobile information system.
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